Coming up with fundraising ideas that will both engage your current audience while also bringing in new audiences can certainly be a challenge. With this in mind, here are a few creative fundraising ideas that can help your alumni association reach a wider audience.

• Host a virtual auction: Auctions are great ways to raise funds for an alumni association, and bringing the auction to a virtual setting will allow you to reach a wider audience and potentially get more items to add in for the bidding. Ask alumni to donate items like autographed memorabilia, business gift cards, or unique experiences, then set up an online platform for bidding. Promote the auction across your social media channels and email campaigns.

• Create a branded merchandise line: Develop a line of merchandise specifically branded for your alumni association. This merch could include shirts, stickers, hats, mugs, or anything else you think people would be interested in purchasing. Makes sure it includes your alumni association’s logo or slogan! You can then sell these items through your online store and at events you host. Donate portions of the proceeds to the alumni association.

• Host a virtual trivia night: Virtual trivia is a great way to raise money for your alumni association while providing a fun opportunity for your members and friends. You could do standard trivia, set up themes for the questions, or even create trivia questions related to your alumni association and alma mater. Have your alumni form teams and participate in the event. You could charge a registration fee for every team that signs up and promise prizes for the winners.

• Plan a 5k: Whether virtual or in person, a 5k can be a great way to engage your audience, raise funds, AND promote fitness! Invite alumni to participate in the event from anywhere in the world. Charge a registration fee, and encourage your alumni to fundraise by setting up their own personal fundraising pages. Provide virtual badges or medals to participants who complete the 5k. 

These are just a few unique fundraising ideas that can help you get word about your organization out to a broader audience. By engaging your alumni with fun and creative events, you can build a stronger sense of community while raising funds for your organization’s important work.