Every education foundation has similar goals: to increase membership, secure more donations and help more students. But how do you get there?
To make all this happen, you must have a plan. Your best bet is to have concrete ideas that will help you achieve these goals. Try one (or all) of our suggestions for New Year's resolutions that are actionable, achievable and help your organization grow.
Secure a local news feature
Show everyone in your community how special it is to be part of your group. Write an op-ed or tip off a local reporter about a special alumni event. Perhaps it’s a story about the 50-year class reunion and how the class of 1970 is making an impactful donation to their alma mater. Maybe a group of alumni are volunteering to mentor students each weekend. The community is likely interested in the outcome of the teacher grants your organization provided.
Identify the human interest stories in your group to pitch to local news. The coverage not only highlights the great work in your community, but also demonstrates the value your alumni group provides.
Organize a donor event with other local organizations
There’s no need to hoard all your best donors. When another organization within your community benefits, your students and alumni benefit, too. Organize an event where other local organizations can get together to present information about their cause. It can be like a TED talk where everyone makes a short pitch, or like a conference where each organization has a booth. Each organization invites its favorite donors as a way to introduce local philanthropists to other great causes.
Invest in one tool to boost your marketing
Have you been using a free tool to manage communications, but really wish you had the paid version? Make your life easier and spring for the premium. Whether it’s a social media management tool, graphic design software or paid ads, commit to trying a service that could help you attract more donors and/or members. You may find that your investment earns a great return.
Attend two local advocacy events
You do not need to be told that education is a critical component to our community’s growth. It’s important to keep reminding others of this as well—including local elected officials. Look at the upcoming agenda for your city council or county board of supervisors to see if you can speak on your experience in the education sector. Local government is successful when people take the time to get involved.
Already doing this? Organize a trip to your state’s capital for an upcoming education advocacy day.
When making resolutions for your organization this year, make sure your goals are SMART: specific, measurable, attainable, relevant and time-based. With SMART resolutions, this can be your organization’s best year yet!