A great way to attract new members to your alumni association is to offer some perks for membership that entice them to come aboard. While not every person who joins your organization necessarily needs a sweetener to do so, it certainly can’t hurt to have a set of perks that only add to the benefits of being involved in your alumni association.
Once you’ve chosen your membership perks, you should be sure to review them annually to make sure they’re not growing stale or that they’re still perks that are in demand among your membership.
Here are a few tips to help you find the ideal membership perks to offer your alumni who register for your organization.
- Easy to mail: Any physical items you use as perks should be easy to mail. They shouldn’t require particularly special packaging or difficult methods of delivery. Ideally you should be able to get these items to your members as easily (and cheaply) as possible.
- Show school pride: Great perk items are things that can be easily customized to feature school colors or logos. Think flags, scarves, socks, pens, frisbees, mugs, koozies, t-shirts, tote bags and other items of that nature. Ideally your membership perks will double as school pride tools when people take them out into public with them.
- Information: Don’t forgot about free e-newsletters! Every member who signs up should get the perk of information. That should be a basic offering to anyone who decides to register for your organization. This information is their lifeline to your organization and everything you’ve got going on, and could entice them to sign up for higher membership tiers.
- Special access: Perks don’t necessarily have to be physical items. You can offer special access to certain organizational events or school events, such as tailgates, sporting events, concerts, theatrical performances, alumni galas or banquets and more.
For more ideas about how you can get the most out of your membership perks, contact us at Alumni Nations!